This year is going to be a year like no other in terms of online shopping.
90% of online buyers say that product photography is the most important factor in an online sale. Quality product photography instills confidence in the buyer that you are a reputable seller, and the product is of a high standard.
Having accurate product images can reduce returns by up to 40% as customers are able to see a true representation of the colour of the product and its form.
Here are our top 10 eCommerce tips for maximising your sales this Christmas.
eCommerce Tip 1: Quality product photography increases customers propensity to buy and reduces returns by as much as 40%.
eCommerce Tip 2: Consider adding value add services such as a gift card message or gift wrapping.
eCommerce Tip 3: Create packages and bundles for your different customer segments. Consider older customers who are feeling more confident than ever shopping online since being in lock-down.
eCommerce Tip 4: Offer discounts for multiple product purchases or offer free freight to drive increased volume.
eCommerce Tip 5: Include your postage cut off dates on your website. The cut-off dates for domestic parcels through Australia Post is December 12 for standard postage, while the Express Post delivery cut-off is December 19. Click through for Sendle cut-off dates.
eCommerce Tip 6: Consider alternative delivery options after the postage cut-offs, including gift cards or local pick up.
eCommerce Tip 7: Review your returns policy and include it in your add-to-cart so customers are fully aware of your policy prior to purchasing.
eCommerce Tip 8: Boost your search engine ranking by giving each product photo a unique and detailed file name that includes suitable keywords for that page of your website and words describing the image itself.
eCommerce Tip 9: Plan your re-targeting program for January especially if you have unsold stock or offers you are wanting to showcase in the new year.
eCommerce Tip 10: If you are going to be away, remember to pause listings on Etsy and other gifting websites. Advise customers on potential delays in dispatch if you will be away.