Search

Top 10 eCommerce tips for maximising sales this Christmas.


This year is going to be a year like no other in terms of online shopping.


90% of online buyers say that product photography is the most important factor in an online sale. Quality product photography instills confidence in the buyer that you are a reputable seller, and the product is of a high standard.


Having accurate product images can reduce returns by up to 40% as customers are able to see a true representation of the colour of the product and its form.


Here are our top 10 eCommerce tips for maximising your sales this Christmas.


eCommerce Tip 1: Quality product photography increases customers propensity to buy and reduces returns by as much as 40%.


eCommerce Tip 2: Consider adding value add services such as a gift card message or gift wrapping.


eCommerce Tip 3: Create packages and bundles for your different customer segments. Consider older customers who are feeling more confident than ever shopping online since being in lock-down.


eCommerce Tip 4: Offer discounts for multiple product purchases or offer free freight to drive increased volume.


eCommerce Tip 5: Include your postage cut off dates on your website. The cut-off dates for domestic parcels through Australia Post is December 12 for standard postage, while the Express Post delivery cut-off is December 19. Click through for Sendle cut-off dates.


eCommerce Tip 6: Consider alternative delivery options after the postage cut-offs, including gift cards or local pick up.


eCommerce Tip 7: Review your returns policy and include it in your add-to-cart so customers are fully aware of your policy prior to purchasing.


eCommerce Tip 8: Boost your search engine ranking by giving each product photo a unique and detailed file name that includes suitable keywords for that page of your website and words describing the image itself.


eCommerce Tip 9: Plan your re-targeting program for January especially if you have unsold stock or offers you are wanting to showcase in the new year.


eCommerce Tip 10: If you are going to be away, remember to pause listings on Etsy and other gifting websites. Advise customers on potential delays in dispatch if you will be away.








18 views0 comments
  • White Instagram Icon
  • White Facebook Icon
  • YouTube
  • LinkedIn

© 2020 Front, Back and Sides Photography.  All Rights Reserved. No content is to be republished without permission from the author.