So what's it all about? Black Friday started in the United States falling on the Friday immediately after Thanksgiving when retailers traditionally begin the Christmas shopping season. The actual date shifts every year and over time, retailers have begun their Black Friday sales earlier and earlier. In some cases, they take up the whole month of November.
As you might be able to tell by the name, Cyber Monday is purely an online affair which always takes place the Monday following Thanksgiving. It was a deliberate move to promote online shopping in the mid 2000's when the internet was still fairly basic. It was also intended to help smaller retailers compete with larger, more established outlets.
Since the pandemic took hold in March this year, eCommerce has reached new heights. It's been a tough year for everybody, now bricks and mortar retailers have been forced to pivot to online selling, some exclusively. This has also caused a shift in the demographics, with older shoppers embracing the concept of online shopping in huge numbers. As a result, retailers have had to adjust their targeting to ensure they don't miss out on this vital revenue stream.
Our top three insights for this year:
Traditional bricks & mortar / shopfront retailers are engaging in more aggressive pricing as they pivot online.
Older customers are becoming more confident online and are embracing online shopping in ever greater numbers.
Retailers have had to adjust their targeted marketing to make sure they don't miss out on this broad range of potential customers.
This year, the Black Friday & Cyber Monday season will be even more challenging and the competition will be fierce. The good news is, we're here to help you cut through the noise. Whether it's beautifully photographed eCommerce product shots, styled social media content, creative stop motion videos or 360º photography, we are only a click or a phone call away from producing content that will make all the difference to your business.